So much social media is noise, and it’s really easy to waste a lot of time for small results. That’s why I take the time to educate my clients about where to focus their time and efforts to get maximum results. I help them avoid common mistakes that cause companies to be ignored or banned for spam. There is a lot of gold in social media, and I help you find it, the right way.” – Holly Kolman, Founder
Social Media that Makes Sense provides social media marketing and mobile marketing consulting service and solutions for small business owners and entrepreneurs.
Social media is a cost effective way to market your business, if you do it right… if you do social media in a way that makes sense. Social media is relationship marketing – it’s a way to find and be introduced to people who are interested in what you have to offer. Think of it as the first step in a sales funnel, and a method for getting instant social proof for your company.
Some examples of why you might use social media include:
- Reach new customers
- Stay in contact with existing customers
- Grow your business
- Manage your business reputation (also called “reputation management”)
- Reach out to bloggers and journalists for coverage of your business
- Do competitive research
Everyone knows they need to “do” social media, but most business owners either don’t know how or don’t have the time to spend when their own business activities are so time consuming.
That’s where we come in.
The Chief Socializer, Holly Kolman, has been active on social media since 2007. She has experience as a blogger, mobile web developer, forum moderator, and online community leader. She also brings public relations and customer service expertise (essential to reputation management) to your social marketing efforts, and provides a breadth and depth of experience that will help propel your small business forward in the world of new media.
Holly Kolman is known as the Technology Tour Guide for her ability to strategize with clients and help them navigate the maze of internet tools available to achieve their marketing goals.
Her firm, RHSD Enterprises, Inc., serves as the umbrella for Social Media That Makes Sense and Mobile Site Store, her digital marketing brands. Holly was one of the first US-based bloggers to write about the impact of mobile on how we do business, and her internationally award-winning blog, mobiEnthusiast.mobi is read in over 100 countries.
Holly takes a strategic approach to social media, and makes targeted recommendations based on her clients’ sales goals and time available to implement without assuming that every client needs to be on every platform. She is a third-generation computer trainer, and translates technology jargon into plain English. She does not believe in social media for the sake of social media. Instead, she pinpoints likely prospects for the client’s products and services and makes recommendations based upon the mindset and behavior of those prospects.
Her background includes social media training, Facebook ad creation and implementation, Twitter industry chat organizer and host, LinkedIn group manager and Q&A expert, software training, website development, mobile optimization, custom Facebook pages and Twitter backgrounds, SEO, public relations, training video creation, forum moderation, and customer service.
Holly was a finalist in the Blogger of the Year category at InfluenceSD and won the popular vote. She was awarded the Public Relations in Health Care Award for her work with Jim “Catfish” Hunter for the Upjohn Pharmaceuticals “Strike Out Diabetes” media tour in Chicago, and was a multiple recipient of the American Express Award of Excellence in the Platinum Card division, including an award for her sales training brochure, “Why Do I Need a $300 Charge Card?” which was distributed to all call center employees. She was also certified as a Microsoft Sales Specialist after passing a complex test on licensing agreements and business solutions.
Her social media clients include Amazon bestselling author Cathleen McCandless. Public relations clients have included Upjohn, Kimberly-Clark Kleenex, The Chicago Board of Trade, National Wood Window & Door Association, Case IH Agribusiness, and Harley-Davidson.
Holly’s volunteer background includes Newsreader for the Radio Reading Service of Chicago for the blind and Meals on Wheels Driver.
Holly earned a Bachelor of Arts degree in Speech Communications from Indiana University and completed continuing education journalism courses at Northwestern University.
Social Media that Makes Sense is a service of RHSD Enterprises, Inc.